Searching For a Briliant Copywriter
If you want to earn money online, you're going to have to have a website. If you want that site to bring in profits, it must be written really well. Unless you're good at copywriting already it's a good idea to engage the services of someone who is experienced to compose the text on your site. A good copywriter will generate lots more profits than you would ever even be able to hope to see if you attempted to do all of the writing by yourself. Apparently, not all copywriters are the same. Some copywriters are very gifted. Some, on the other hand, don't have any but are trying their hand at copywriting as someone told them that online writing would be easy. Read on to find out how to know the difference.
Does the writer have a website of his or her own? Any copywriter who wants to compose web copy must have a site that features their biography, a resume, several samples and anything else they want to share. If they don't have a site of their own, how are they supposed to assist you with your site? Pay attention to the copy on their web site also. If it is riddled with mistakes this is a terrible sign.
How well do you respond to the copy on the copywriter's website? This is more involved than just noting grammar and spelling errors. Does the web site site copy trigger an emotional response as you read it? Does it make you warm up to him or her? Does it make you want to follow up and discover more about the copywriter? Does it make you eager to employ them immediately? Does the copy make you feel like you must get out of there? Does the website copy cause you to feel mad? These are all really vital responses and they merit your attention.
Perform your background research on the writer. Try find this searching for reviews on online discussion boards and independent sites. It's highly likely that the only reviews you are going to discover on the writer's web site are going to be good. Look online for the copywriter's name to see if there are any reviews or personal testimonials that are not run and can't be controlled by the writer you are checking up on. Pay attention to these reviews and recommendations. Ask the copywriter to give you a couple of references. Make sure that you follow up and really get a hold of those references so that you can ask for an honest opinion from them.
Make sure you spend some time going through the samples supplied by the writer. Ask the writer to send you several samples that aren't already provided on the web site. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have plenty of options available to you when you're trying to see whether or not to employ a copywriter. It's crucial to carry out your due diligence and look beyond the writer as a person and find out what you can about his or her reputation and character.